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Key is a Japanese visual novel studio known for making dramatic and plot-oriented titles. It was formed on July 21, 1998, as a brand under the publisher Visual Arts, remains a subsidiary, and is located in Kita, Osaka.

Co-founder Jun Maeda is a prominent figure in the brand, having contributed to the planning, scenario, and music composition in the majority of Key's visual novels. Na-Ga, Key's main artist, mainly worked with background art in earlier games, but with Key's sixth game Little Busters! (2007) was given the position of co-art director with former Key artist Itaru Hinoue. Shinji Orito, Key's main composer and another co-founder, has composed music for the majority of Key's titles.

Key has been an active participant at the Comiket convention since Comiket 57 in 1999, where they sold Kanon-related products; Key's latest appearance at Comiket was at Comiket 99 in 2021. In 2001, Visual Arts created the record label Key Sounds Label to release music albums and singles with music related to Key's visual novels. Between 2007 and 2010, Key produced an Internet radio show called Key Net Radio in regard to the brand.

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