Maō-sama, Retry! (魔王様、リトライ!, Maō-sama, Ritorai!) is a Japanese light novel series written by Kurone Kanzaki and illustrated by Kōji Ogata. It began serialization online in 2016 on the user-generated novel publishing website Shōsetsuka ni Narō, as well as the website Hameln. It was later acquired by Futabasha since June 2017 under their Monster Bunko imprint. A manga adaptation with art by Amaru Minotake has been serialized via Futabasha's digital publication Web Comic Action since October 2017. An anime adaptation by Ekachi Epilka premiered on July 3, 2019.
Akira Ohno, a game administrating workman, was transported to a different world while logged into a character known as "Hakuto Kunai" in a game he manages. There he meets a girl with a disabled leg and they begin to travel together, but there's no way that others will leave a "demon lord" with such overwhelming strengths alone. While being targeted by countries and saints that are trying to subdue the demon lord, they cause turmoil wherever they go.
Demon lord on the outside, normal person on the inside, a misunderstanding type fantasy!