Mirmo! (わがまま☆フェアリー ミルモでポン!, Wagamama Fearī Mirumo de Pon!; lit. Selfish Fairy Mirmo de Pon) is a manga series written by Hiromu Shinozuka and serialized in Ciao magazine from 2001 through 2006. It was also published in twelve collected volumes by Shogakukan. The manga series was awarded the 2003 Kodansha Manga Award and the 2004 Shogakukan Manga Award for children's manga. The series has been licensed for an English language release by in North America by Viz Media. Although it was first shown in the UK in January 2001 to late 2004 on Nick Jr, it was shown in Japan 4 months away from the UK's first run.
Mirmo! was adapted into an anime series by Studio Hibari. It premiered in Japan on TV Tokyo on April 6, 2002 and ran for 172 episodes until its conclusion on September 27, 2005. The anime series is also licensed by Viz Media for an English language release in North America, and by ShoPro Entertainment. A dubbed version of the series is being broadcast on Warner Bros. Television under the title Mirmo Zibang!
The main protagonist is a love fairy named Mirumo (Mirmo in the English version). Kaede Minami (Katie Minami in the English version), is a cheerful and energetic eighth grader who is shy around her male classmates, making it difficult for her to date. One day, on her way home from school, she walks into a mysterious shop and buys a blue cocoa mug. When she arrives at home, she peeks into the bottom of the mug and discovers an engraved note which says, "If you read this message aloud while pouring hot cocoa into the mug, a love fairy ("muglox") will appear and grant your every wish." The skeptical but curious Katie follows the directions and announces her wish to date Setsu Yuuki (Dylan Yuki in the English version), her crush. Mirumo arrives. At first she was afraid of him but later understood that he was a muglox. Kaede soon finds out that Mirumo prefers eating chocolate and creating mischief over helping Kaede.
It turns out Mirumo is prince of the muglox world. Horrified at the prospect of having to marry Rirumu (Rima in the English version), his princess bride-to-be, Mirumo escaped the muglox world. Hot on his heels, however, are Riruma, Yashichi (Yatch in the English version) the bounty hunter, Murumo (Mirumo's brother), and many other muglox as well.