Animanga Wiki
Jibun bank moe promo char-Tsugumi Takanashi

Moe character used to promote banking...[1]

Moe (萌え; pronounced [mo-ay]) is a Japanese slang word. It means "a rarefied pseudo-love for certain fictional characters (in anime, manga, and the like) and their related embodiments." Patrick W. Galbraith notes that it is a pun derived from a Japanese word that literally means "budding," as with a plant that is about to flower, and thus it can also be used to mean "budding" as with a preadolescent girl. Since the word is also a homonym for "burning" pronounced moe (燃え), there is also speculation that the word stems from the burning passion felt for the characters. The word has come to be used to mean one particular kind of "adorable", one specific type of "cute", mainly as applied to fictional characters.

The word is occasionally spelled Moé, and was originally related to a strong interest in a particular type or style of character in video games, anime or manga. "Moe!" is also used within anime fandom as an interjection. Girls who are moe are called moekko (萌えっ娘) from the honorific "娘" meaning "female child".

Moe characteristics[]

  • large eyes (1/5 size of face)
  • small mouth
  • small nose
  • flat face
  • tall iris
  • generally short
  • thin limbs
  • large head
  • colorful hair
  • cute little fang
  • bangs over eyes
  • neotenized face
  • anime antenna hair called ahoge (アホ毛)


  1. - 「安易な萌えキャラでオタク釣るな」と言われ じぶん銀行が「ガチで萌える」2次元美少女の行員を作りこむ深い訳 (in Japanese; in English: It is said that "Don't catch nerds with an easy moe character", and Jibun Bank creates a staff member of a two-dimensional beautiful girl who "moe with a gachi".) 2018年9月11日 20:00

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